Why Every View, Like, and Comment Matters More Than You Think
Let’s take a moment to reframe how agents often view social media engagement. Many agents will post a video, check the numbers, and think: “It only got 1,000 views, 80 likes, and 6 comments. Is that even worth it?”
Here’s the reality: social media isn’t about instant gratification or going viral overnight. It’s about building trust, creating touchpoints, and showing up consistently in front of your audience. To truly understand the power of those numbers, let’s break them down:
Imagine 1,000 People in a Room
Picture this: you’re standing in a room filled with 1,000 people. That’s a packed auditorium—wall to wall with people who have taken time out of their day to watch your video. It’s not just a random number on a screen. Those 1,000 people actively chose to spend a few seconds, or even minutes, engaging with you.
Even if they don’t comment or like your video, you’ve planted a seed. They’ve seen your face, heard your voice, and associated you with real estate expertise. The next time they think about buying or selling a luxury home, guess whose name might pop into their head?
Now Let’s Talk About the 80 Likes
Out of those 1,000 viewers, 80 people felt strongly enough about your content to hit that “like” button. Think about how intentional that action is—they could have scrolled past, but they didn’t. Instead, they took the time to acknowledge your video.
A “like” is a digital high-five. If you were standing in front of those 1,000 people and 80 of them walked up to you to say, “Hey, I like what you’re doing,” how would that feel? That’s exactly what’s happening with those 80 likes.
The Power of 6 Comments
Now let’s zoom in on the 6 people who took things a step further—they didn’t just watch your video or like it, they engaged with it by leaving a comment. These are the individuals who felt personally compelled to interact with you.
Think of a comment as the start of a conversation. Maybe they ask a question, compliment your work, or just say, “Amazing property!” These are people showing genuine interest in what you have to say—and that’s where deeper connections begin.
Why “Small” Numbers Aren’t So Small
The problem is, many agents are comparing their engagement to big-name influencers or viral sensations. But let’s put things into perspective:
Real estate isn’t about virality—it’s about visibility. You don’t need millions of views to succeed. You need the right people seeing your content consistently and associating your name with professionalism, luxury, and trust.
Micro-engagement builds relationships. Those 1,000 viewers? They could include future sellers, potential buyers, or even referrals. Social media is about planting seeds that might blossom next week, next month, or even next year.
Social Media as a Long-Term Investment
Think of social media like farming. You plant seeds (your videos and posts), water them consistently (by showing up and engaging), and eventually, you reap the harvest. Some seeds might take longer to sprout, but over time, the compound effect of your effort leads to new clients, stronger branding, and more deals.
A Shift in Perspective
So, the next time you’re tempted to dismiss 1,000 views as “not enough,” ask yourself:
Where else can I stand in front of 1,000 people, showcase my expertise, and potentially start new conversations—all without leaving my office?
How many of those viewers now recognize my face, know my name, and associate me with luxury real estate?
What would happen if I kept doing this consistently, week after week, month after month?
Social media engagement—no matter how “small” it feels—compounds over time. Every view, every like, and every comment is one more person associating your name with trust and professionalism. And in luxury real estate, trust is everything.
